We believe that the furniture we surround ourselves with should be more than either beautiful or practical - it should be personal.
Founded in 2012 by Soroush Pourhashemi, Lozi creates minimal and modern wooden furniture pieces from our shop/workshop on Hackney Road in East London.
Known for our unique combination of digital manufacturing and traditional woodworking methods, Lozi’s designs are elegantly minimal, full of personality and will fit seamlessly into any contemporary home. Soroush's passion for innovation and engineering knowledge (gained during his Masters at Brunel University) underpins Lozi's aesthetic and ethos.
We take great care when we design our pieces to ensure our look is modern and minimal and we strive to give our pieces an appeal that will last for years. We also care about how furniture feels and that’s why we use natural and sustainable materials to produce our pieces.
Furniture should be personal and unique, treasured pieces close to the heart that can be passed down through generations. That is why we offer a full range of customisation options, so that your furniture is perfectly adapted to your personal tastes and individual needs.
Lozi (n, Persian) – a rhombus. Used in describing traditional woodworking techniques, textile designs and architecture.
Lozi (adj. Zambian) - ‘plain’
Our collection is fully customisable and each piece is made to order and to measure (We never hold stock except for our small accessories). We offer a range of customisation options, from bespoke paint colours or surfaces chosen to match your home, pieces made to specific dimensions to creating one of a kind interiors or furniture pieces designed just for you. Our workshop in Hackney is open to the public and we encourage our customers to experience first-hand our manufacturing process.
Great and personal design should not cost the earth – we continuously develop new techniques to minimise our environmental impact, from re-using our waste to sourcing eco-friendly raw materials. Our sustainability page has more information on our environmentally-friendly approach to design and production.
Over the years, Lozi has received critical acclaim, with pieces featuring in The Sunday Times and The Evening Standard as well as customers across Europe and the US. Lozi has showcased its collections at many large trade and design shows in London, including Grand Designs Live, 100% Design and Clerkenwell Design Week.
Lozi is now based at 278 Hackney road, London E2 7SJ, with a showroom and workshop open to the public.