About

Lozi (n, Persian) – a rhombus. Used in describing traditional woodworking techniques, textile designs and architecture.

Lozi (adj. Zambian) - ‘plain’

Lozi creates modern bespoke furniture from our shop/workshop in Hackney, East London. Our unique combination of digital manufacturing and traditional woodworking methods creates elegantly minimal designs full of personality that will fit seamlessly into any contemporary home.

Lozi was founded in 2012 by Soroush Pourhashemi whose passion for innovation and simplicity underpins the brand’s ethos.  Every piece, from individual stand-alone items to entire interiors, is beautifully designed, fully customizable and made to match our client’s individual needs. We care how furniture feels and that’s why we use natural and sustainable materials to produce our pieces. 

Lozi has received critical acclaim over the years, with pieces featuring in The Sunday Times and The Metro as well as a customer base spanning Europe and the US.  Lozi has showcased its collections at many large trade and design shows in London, including Grand Designs Live, 100% Design and Clerkenwell Design Week.

Lozi is now based at 278 Hackney road, London E2 7SJ, with a showroom and workshop open to the public.