Lozi (n, Persian)

A rhombus. Used in describing traditional woodworking techniques, textile designs and architecture.

Lozi (adj. Zambian) 

 ‘plain’

We believe that the furniture we surround ourselves with should be more than either beautiful or practical - it should be personal. 

OUR STORY

Founded in 2012 by Soroush Pourhashemi, Lozi designs and makes minimal modern wooden furniture. Every Lozi piece is made by hand from our Work/Shop on Hackney Road in East London. 

Known for our unique combination of digital manufacturing and traditional woodworking methods, Lozi’s designs are elegantly minimal, full of personality and will fit seamlessly into any contemporary home. Soroush's passion for innovation and engineering knowledge (gained during his Masters at Brunel University) underpins Lozi's aesthetic and ethos.  

Lozi's approach to design is based around two central considerations: Personalisation and Sustainability. We strive to create furniture pieces that will be loved for years to come, all without costing the earth. 

Over the years, Lozi has received critical acclaim, with pieces featuring in national papers such as The Sunday Times and The Evening Standard as well as acclaimed online platforms and a customer base spanning Europe and the US. Lozi has showcased its collections at several large trade and design shows in London, including London Design Fair, Grand Designs Live, 100% Design and Clerkenwell Design Week.

CUSTOMISATION

We believe that furniture should be personal and unique, treasured pieces close to the heart that can be passed down through generations, loved and appreciated over time rather than thrown out during the next move.

We offer a wide range of customisation options, ensuring your furniture is perfectly adapted to your tastes and individual needs. Each piece is made to order and to measure in our workshop. As we only hold stock of our small accessories, our designs can be very flexible.

All pieces in our collection can be made to custom measurements, and we offer a standard range of paint colours and veneer options as well as the option of custom surfaces (laminate, bespoke paint colours or any unique finishes you may have in mind).

We also offer an extensive Bespoke service, from one-of-a-kind furniture pieces as unique as your home, bespoke wardrobes, unique kitchens and made to measure storage or even an entire home redesign thanks to our House of Lozi service. Please see the Bespoke section of our website for more information.